for Promomed

Update: 01.10.2024

Last week: 38 week 2024 (16.09.2024 - 22.09.2024)

Last full month: August 2024

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 8 882 3.9% 13.2% -0.1 16 104 020 2.4% 9.0% -0.3 5.0%
MoM 35 261 5.1% 13.5% 0.3 65 816 842 1.7% 9.5% -0.1 2.4%
YTD 281 855 22.2% 11.8% 3 589 962 895 37.0% 9.4% 2 -8.8%
MAT 392 039 25.4% 11.2% 2.4 816 192 836 41.1% 9.1% 1.7 -1.9%
BRAINMAX
WoW 1 687 6.4% 100.0% 0 5 916 286 5.3% 100.0% 0 6.4%
MoM 6 855 12.4% 100.0% 0 24 503 753 13.7% 100.0% 0 12.4%
YTD 47 288 59.2% 100.0% 0 167 023 858 65.1% 100.0% 0 59.2%
MAT 64 240 69.7% 100.0% 0 226 887 557 78.4% 100.0% 0 69.7%
GOLDLINE PLUS
WoW 14 391 2.1% 46.0% 0.8 44 464 792 2.3% 37.5% 0.2 0.3%
MoM 65 862 -3.2% 45.6% -0.7 204 367 766 -3.8% 37.6% -0.6 -1.6%
YTD 627 319 -5.0% 45.0% 0.5 1 972 332 645 -2.7% 36.9% -2.8 -6.1%
MAT 835 751 -0.3% 45.3% 0.6 2 637 342 904 3.9% 37.5% -2.2 -1.6%
MIGRENIUM
WoW 9 820 1.7% 0.4% 0 3 302 581 1.4% 0.6% 0 -0.8%
MoM 52 363 14.4% 0.5% 0 17 438 969 13.0% 0.7% 0 5.1%
YTD 439 966 -9.7% 0.5% -0.1 137 772 867 54.2% 0.7% 0.2 6.8%
MAT 594 322 -9.8% 0.5% -0.1 171 113 585 41.9% 0.6% 0.1 10.5%
MODELAX-N
WoW 25 569 2.0% 20.6% 0 12 148 553 2.7% 13.6% 0 1.9%
MoM 107 491 4.4% 19.5% 0.2 50 399 196 4.7% 12.9% -0.1 3.5%
YTD 1 084 342 31.0% 22.5% 3.7 472 840 569 80.5% 14.5% 4.1 9.2%
MAT 1 424 718 44.3% 21.3% 4.4 593 708 325 87.9% 13.4% 3.8 14.5%
REDUXIN
WoW 10 121 0.3% 32.4% 0 52 508 456 3.4% 44.3% 0.7 0.3%
MoM 47 269 -1.9% 32.8% -0.1 241 692 826 -2.4% 44.5% -0.1 -1.6%
YTD 457 586 -7.8% 32.9% -0.6 2 436 408 433 12.5% 45.5% 3.1 -6.1%
MAT 599 223 -4.8% 32.5% -1.1 3 143 202 894 16.3% 44.7% 2.4 -1.6%
REDUXIN FORTE
WoW 3 194 -0.7% 10.2% -0.1 13 265 979 -3.2% 11.2% -0.6 0.3%
MoM 13 962 2.0% 9.7% 0.3 58 566 373 1.0% 10.8% 0.3 -1.6%
YTD 125 315 0.9% 9.0% 0.6 540 460 230 12.8% 10.1% 0.7 -6.1%
MAT 167 165 7.7% 9.1% 0.8 714 952 700 19.5% 10.2% 0.8 -1.6%
SALVISAR
WoW 11 274 -0.9% 1.5% 0 4 820 960 -0.7% 1.3% 0 1.5%
MoM 39 431 12.9% 1.2% 0.1 16 898 831 7.9% 1.1% 0 7.0%
YTD 380 831 4.0% 1.4% 0.1 156 244 760 30.0% 1.2% 0.1 -2.0%
MAT 513 041 -7.2% 1.3% -0.1 199 844 633 7.9% 1.1% -0.1 2.2%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 281 855 22.2% 11.8% 3 589 962 895 37.0% 9.4% 2 -8.8%
BRAINMAX 47 288 59.2% 100.0% 0 167 023 858 65.1% 100.0% 0 59.2%
GOLDLINE PLUS 627 319 -5.0% 45.0% 0.5 1 972 332 645 -2.7% 36.9% -2.8 -6.1%
MIGRENIUM 439 966 -9.7% 0.5% -0.1 137 772 867 54.2% 0.7% 0.2 6.8%
MODELAX-N 1 084 342 31.0% 22.5% 3.7 472 840 569 80.5% 14.5% 4.1 9.2%
REDUXIN CAPS 457 586 -7.8% 32.9% -0.6 2 436 408 433 12.5% 45.5% 3.1 -6.1%
REDUXIN FORTE 125 315 0.9% 9.0% 0.6 540 460 230 12.8% 10.1% 0.7 -6.1%
SALVISAR 380 831 4.0% 1.4% 0.1 156 244 760 30.0% 1.2% 0.1 -2.0%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 392 039 25.4% 11.2% 2.4 816 192 836 41.1% 9.1% 1.7 -1.9%
BRAINMAX 64 240 69.7% 100.0% 0 226 887 557 78.4% 100.0% 0 69.7%
GOLDLINE PLUS 835 751 -0.3% 45.3% 0.6 2 637 342 904 3.9% 37.5% -2.2 -1.6%
MIGRENIUM 594 322 -9.8% 0.5% -0.1 171 113 585 41.9% 0.6% 0.1 10.5%
MODELAX-N 1 424 718 44.3% 21.3% 4.4 593 708 325 87.9% 13.4% 3.8 14.5%
REDUXIN CAPS 599 223 -4.8% 32.5% -1.1 3 143 202 894 16.3% 44.7% 2.4 -1.6%
REDUXIN FORTE 167 165 7.7% 9.1% 0.8 714 952 700 19.5% 10.2% 0.8 -1.6%
SALVISAR 513 041 -7.2% 1.3% -0.1 199 844 633 7.9% 1.1% -0.1 2.2%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 8 882 3.9% 13.2% -0.1 16 104 020 2.4% 9.0% -0.3 5.0%
BRAINMAX 1 687 6.4% 100.0% 0 5 916 286 5.3% 100.0% 0 6.4%
GOLDLINE PLUS 14 391 2.1% 46.0% 0.8 44 464 792 2.3% 37.5% 0.2 0.3%
MIGRENIUM 9 820 1.7% 0.4% 0 3 302 581 1.4% 0.6% 0 -0.8%
MODELAX-N 25 569 2.0% 20.6% 0 12 148 553 2.7% 13.6% 0 1.9%
REDUXIN CAPS 10 121 0.3% 32.4% 0 52 508 456 3.4% 44.3% 0.7 0.3%
REDUXIN FORTE 3 194 -0.7% 10.2% -0.1 13 265 979 -3.2% 11.2% -0.6 0.3%
SALVISAR 11 274 -0.9% 1.5% 0 4 820 960 -0.7% 1.3% 0 1.5%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 35 261 5.1% 13.5% 0.3 65 816 842 1.7% 9.5% -0.1 2.4%
BRAINMAX 6 855 12.4% 100.0% 0 24 503 753 13.7% 100.0% 0 12.4%
GOLDLINE PLUS 65 862 -3.2% 45.6% -0.7 204 367 766 -3.8% 37.6% -0.6 -1.6%
MIGRENIUM 52 363 14.4% 0.5% 0 17 438 969 13.0% 0.7% 0 5.1%
MODELAX-N 107 491 4.4% 19.5% 0.2 50 399 196 4.7% 12.9% -0.1 3.5%
REDUXIN CAPS 47 269 -1.9% 32.8% -0.1 241 692 826 -2.4% 44.5% -0.1 -1.6%
REDUXIN FORTE 13 962 2.0% 9.7% 0.3 58 566 373 1.0% 10.8% 0.3 -1.6%
SALVISAR 39 431 12.9% 1.2% 0.1 16 898 831 7.9% 1.1% 0 7.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs